Caitlin Thomas
"The CEO of Amazon said: a brand is what people say about you when you are not in the room. From research, we know what people say about our brand - energetic, enthusiastic and great people to work with."
Key facts
- Marketing Director at NES Global Talent since 2010
- Agency experience: graduate trainee scheme at Saatchi & Saatchi; account director at Publicis for five years
- Client experience: group brand director at Barclays PLC for more than eight years; consultant group brand strategy for Aviva PLC for five years.
First impressions
Caitie descibes herself as hard working, creative and optimistic.
"Marketing should be created on a strong foundation of disciplined commercial strategy. Metrics of success at all times should underpin any marketing activity. Metrics of success that are routed in the customer and are a blend of long-term and short-term value for the business."
Passionate about work
"This company is rare - in a way that Saatchi & Saatchi was rare - you can almost touch the culture it is so strong. If the culture ultimately influences everything we do, then we have a real jewel in the crown at NES Global Talent."
"It is a business that has been hugely successful with very little marketing, so I get very excited about the potential for marketing to add value to our clients' and candidates' lives. In the time I've been here, one little word helps me - and that's FOCUS. It is a company where there is so much energy and activity, finding and maintaining that focus is where I believe marketing can add future value to the lives of our candidates and clients."
What makes us different?
"The global infrastructure. The 30 years knowledge of the sector. The service guarantees. But as I mentioned, the single most important thing for me is the culture that runs through the business."
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