Finding a job using social media
Social media is becoming increasingly important in the recruitment process. Below we offer some guidance on how to search for jobs using social media, with what we believe to be the main three channels: LinkedIn, Facebook, and Twitter.
- Find recruiters and hiring managers on LinkedIn and message them with an introduction
- If you’re messaging people through LinkedIn, personalise it. Introduce yourself, why you’re messaging, and a call-to-action (do you want to send your CV? Do you want to meet up for a coffee?)
- Feel free to connect and message hiring managers or the company part way through a recruitment process (for example in-between interview stages) as this shows enthusiasm. Even if you’re not successful, it’s still worth connecting with people for the future.
- Follow companies you are interested in on LinkedIn. Many recruiters and companies have a job section on their pages too, which you can directly apply to position via (for example NES Global Talent’s LinkedIn page)
- Make your LinkedIn profile as full as possible, including a professional picture, an intro, work experience, and education. Keep it concise though, as hiring managers won’t spend a long time reading through your profile (see our general guidance on how to write a CV)
- Join LinkedIn groups related to your industry. You can search for these by changing the option in the search bar to ‘groups’. Once you have joined, reach out and discuss with people naturally about topics that interest you. This can sometimes be better than a direct approach
- Engage with people, comment on topics that have an interest in and have some knowledge of, credible conversations can increase your network and make people aware of you. Remember, keep it professional
- Ensure you are using keywords on your LinkedIn profile that would match a recruiter’s search. But don’t over-stuff your profile with keywords so that it reads unnaturally
- Share and write relevant stories. This will set you apart from other candidates as being an expert in your field
- If you’re updating your profile all in one go and you’re still in employment and don’t want to arouse suspicion, change the ‘notify your network’ button on the right hand side to ‘off’. Now your profile changes won’t be displayed on your connections’ (and thus possible colleagues’) feeds
- Follow the recruiters’ or companies’ pages that you are interested in (for example NES Global Talent’s Twitter page)
- You can also follow the relevant people if they have professional individual profiles
- Use hashtags on twitter to search for jobs. For example #jobs and then location or profession (‘#jobs engineer Aberdeen’)
- Just as with LinkedIn, make sure you are active in your industry and share articles
- Many recruiters and companies have a tab on their page for jobs. You can only see this tab if you are accessing their page on a desktop PC or laptop. For example, NES Global Talent’s Facebook page has a jobs tab which lists recent jobs
- Follow the companies you are interested in. They will post things that could be useful to know if you do gain an interview
- Although it is recommended to keep most of your Facebook profile hidden, consider making posts that are about achievements at work or personal achievements public, as long as you are certain that you don’t mind anyone being able to see these
Make sure you also check out our tips for maintaining a professional image on social media.