Employer branding

People drive the performance of your business. Hiring great talent, retaining that talent, developing talent. How often do marketing departments focus on the internal audiences of any organisation though? 

Who is it for?

This service is for HR Directors, their teams and their communication business partners. Those who need to market and position their company brand to existing and future talent.

What can the service offer you?

Your business is driven by your people. HR teams must attract and retain great talent. Act now to strengthen your employer brand and contact us if you need help to do so.  We can survey how your brand is perceived internally with your people and externally with potential talent. We can take this and shape a recommendation to strengthen your brand appeal for employees.

Employer Brand Positioning

A review of your company brand strategy to specifically tailor the expression of it in your Employee Value Proposition. Does it meet the basics of brand building: true, different, relevant, motivating? Do you have one strong centrally binding idea for your employee brand positioning?

Employee and Contractor Research Trackers

What tracking mechanics do you have in place? Do you measure your people's perceptions of your brand? How often do you track your internal colleagues' perceptions and what about your contractor talent pool - do you regularly take measurements of their attitudes and advocacy? If you need to commission bespoke research qualitative groups into a segment of your workforce, we can help you. From the design of the discussion guide, recruitment of sample, facilitation of group and analysis. If you need to design and create a quantitative tracker we can help too.

Communication strategies

What communication strategies are in place specifically aimed at your people? Is there a regular calendar of communication to target future talent? Do communication messages reflect the different needs of employee groups? Our studio contacts can help clients with recruitment advertising, from media planning to creative production. The key is getting the brief right: WHO, WHAT and then HOW.

If you are HR director, have a brief or a problem, simply contact Caitlin Thomas, our Group Brand and Marketing Director, for a free consultation.